Peer counselors are more than just support for your patients; they are your partner in helping and encouraging mothers to breastfeed. When you refer mutual clients, WIC peer counselors:

✔ Teach basic breastfeeding skills to new moms.

✔ Educate mothers on the benefits of breastfeeding for both mom and baby.

✔ Share research-based breastfeeding information, best practices and their own valuable insight.

✔ Make appropriate referrals to physicians, hospitals,  lactation consultants, and other providers when needed.

✔ Provide clinic and phone consults.

✔ Help with breast pumps, as needed.

✔ Make hospital and home visits, where available.

Research has shown a significant increase in the initiation and duration of breastfeeding with peer counselor intervention.